New TV children's campaign for KP's Skips brand, which had been declining. Although children had liked the stories in the earlier advertising and recalled them well, the characters appeared too `nice' (therefore no longer appealing), and the ad failed to get across why the brand was different.
|Agency: Publicis||Author: Aileen Ross|
Skips – Through a Child's Looking Glass
A TRAGIC FAIRY TALE
Once upon a time, in a land far, far away (just down the M40, A312 turn-off to be precise), lived a brand that time forgot. A land where snacks didn't crunch,...