音爆：数字音频如何帮助零售和快消品牌赢得购买之路 本报告与音频平台 Spotify 合作，探讨了数字音频在北美和欧洲快消和零售行业营销漏斗中的作用。 Path to purchase models E-commerce & mobile retail Awareness Household & domestic (general) Brand management Managing the marketing function Media & communications budgets Digital media consumption Retail media Podcasts, streaming & on demand Radio & audio planning & buying Channel planning, media mix selection Reach and frequency, recency Strategy
