Strategic use of preference stability information for product evaluation
Erika Hlédik and Csilla Horváth
Preference stability can be a useful and supportive indicator for making strategic and tactical marketing decisions as it can assist short- and longer-term choices regarding product/brand characteristics and attributes.
Introduction
Many products have been becoming so complex that, even after long-term use, consumers practically cannot consider all possible features and do not know all of their potential applications (Earl & Wakeley, 2010). Products are considered...
