Target Roundel:营销人员的平台入门 这个平台入门,着眼于 Target,是 WARC 零售媒体平台入门系列的一部分,该系列旨在帮助高级营销人员驾驭快速增长的零售媒体世界。 Purchase behaviour E-commerce & mobile retail Omnichannel retail Tracking theories & ideas Customer experience Digital media planning & buying Retail media Online display Search marketing United States Data-driven targeting Programmatic buying Strategy Best practice