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B2B 创意实效的大长计

这份与全球 B2B 代理机构 Stein IAS 共同开发的报告将 Big Long Idea 方法描述为一种将创意开发为战略资产的方法。
  • Marketing to B2B audiences
  • Emotion
  • Brand growth
  • Creativity & effectiveness
  • Long-term vs short-term effectiveness
  • Customer experience
  • Marketing budgets
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