The e-wallet in SEA: How brands can also make it a vehicle for inclusion and change

Amid the changing notion of what an e-wallet is and what it can contain, The Secret Little Agency’s Eunice Tan says brands can help consumers to understand that the platform is not just a new lifehack for instant money, discounts and rewards.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

Southeast Asia is one of the most rapidly developing regions in the world, with projected economic growth rates averaging 5.1% for member states of ASEAN or the...

Not a subscriber?

Schedule your live demo with our team today