媒体的未来:2023 年营销人员工具包的一部分 作为营销人员工具包 2023 的一部分,该报告重点介绍了三个至关重要领域的主要趋势:广告投资、媒介策划和行业改革。 Corporate social responsibility Sustainability Influencers, KOLs Metaverse Virtual & augmented reality Media & communications budgets Digital media consumption Digital media planning & buying Digital media research In-game advertising Retail media Social media planning & buying TV & Connected TV planning & buying Advertising expenditure & forecasts Media consumption Channel planning, media mix selection Cultural influences & values Segmentation theories & ideas Strategy Data