电商的严重性：电商成本如何让公司立足，营销人员可以做些什么 JP Castlin and James Hankins 尽管其增长轨迹，但对数字商务的洞察及其成本结构如何使盈利能力极难实现。 NPD Direct to consumer (D2C) E-commerce & mobile retail Omnichannel retail Online retail Brand management Marketing in a recession Pricing strategy Global Strategy Best practice
