无形的推动者:释放技术的创造潜力 本报告与市场领先的客户参与平台 Braze 合作,研究了创造力和技术如何推动出色的客户参与,并着眼于WARC 排行榜中的五个主题和案例研究。 Path to purchase models Using customer data Digital transformation Tech-driven innovation Direct to consumer (D2C) Omnichannel retail Metaverse Virtual & augmented reality Creativity & effectiveness Customer experience In-game advertising United Kingdom Global United States Strategy