The multi-media blitz - a study on building appointment viewing using multi-media promotions

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia promotions.

The multi-media blitz – a study on building appointment viewing using multi-media promotions

Atul PhadnisTAM Media Research, India

Amogh DusadS-Group, TAM Media Research, India

EXECUTIVE SUMMARY

With 200-plus TV stations in India, there are more than...