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神经影响因素:衡量户外活动的有效性

Outdoor Media Association

这项使用神经科学对不同户外形式的影响进行的研究表明,数字标牌和类似的经典标牌之间平均存在 63% 的差异。
  • Digital outdoor & OOH
  • Outdoor & out of home effectiveness
  • Outdoor & out of home planning and buying
  • Biometric research
  • Neurometric research
  • Psychometric research
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