影响者的状态：中国2023 Emma Zhang, Vela Song, Ray Veras 这是PJDaren对中国影响者营销行业的概述，其中包含来自KOL和KOC层级的951位影响者以及103个品牌和代理商的见解。 Influencers, KOLs E-commerce & mobile retail Tracking theories & ideas Brand management Media & communications budgets Native advertising & advertorial Social media planning & buying Greater China Advertising expenditure & forecasts Strategy
