AMAZON.COM Q1-2022 上的 WARC 数字商务指数报告 让营销人员更深入地了解亚马逊如何发展其业务,以及它为品牌营销人员提供的挑战和机遇,以及一些关键要点,以帮助营销人员将数据和 KPI 转化为可操作的见解。 Brand equity & strength E-commerce & mobile retail Clothing, apparel Baby food Food industry (general) Petcare Toys, games Pharma & healthcare (general) Online retail Soft drinks industry (general) Technology & electronics (general) Baby care Toiletries & cosmetics (general) Content marketing Digital media planning & buying Search marketing United States