AMAZON.COM Q2-2022 上的 WARC 数字商务指数报告 让营销人员更深入地了解亚马逊如何发展其业务,以及它为品牌营销人员提供的挑战和机遇,以及一些关键要点,以帮助营销人员将数据和 KPI 转化为可操作的见解。 E-commerce & mobile retail Household & domestic (general) Petcare Toys, games Online retail Technology & electronics (general) Baby care Cosmetics, beauty aids Toiletries & cosmetics (general) Digital media planning & buying Retail media Search marketing United States Strategy Best practice