变革时代的WARC奢侈品营销指南 本WARC指南总结了变革时代奢侈品营销的新思路和最佳实践。 Gen Z lifestyles & attitudes Luxury brands Sustainability Influencers, KOLs Luxury purchase behaviour High-net-worth consumers Personalisation Storytelling User generated content & participation E-commerce & mobile retail Evolution of retail Virtual & augmented reality Customer experience Cultural influences & values Lifestyle, psychographic segmentation Strategy
