消费者紧缩的 WARC 指南：应对通胀和经济衰退的威胁 本 WARC 指南提供了应对消费者紧缩的思考和最佳实践的总结。 Brand equity & strength Brand models, architecture Private & own-label brands Money & finance Driving innovation E-commerce & mobile retail Brand management Customer experience Marketing in a recession Managing the marketing function Pricing strategy Marketing budgets Media & communications budgets Global Strategy
