WARC与创作者合作指南
本WARC指南总结了与创作者合作的新思路和最佳实践。
- Marketing to Gen Z
- Brand identity & image
- Influencers, KOLs
- Marketing to youth
- Local communities
- Collaboration & co-creation
- Driving innovation
- E-commerce & mobile retail
- Virtual & augmented reality
- Brand growth
- Brand management
- Digital media consumption
- Online video audiences
- Online video planning & buying
- YouTube
- Douyin/TikTok
- Social media audiences
- Social media planning & buying
- Media research theories & ideas
- Reach and frequency, recency
- Strategy
