Thinking Smarter Inside the Box
Patrick BarwiseLondon Business SchoolSeán MeehanIMD, Lausanne, Switzerland
Even great companies lose their way. Consider Procter & Gamble. By the late 1990s, P&G was one of the best known, most successful and...
Thinking smarter inside the box
Argues that it is dangerous for a company to lose sight of the basics (investing in its big brands) by diverting resources into too many peripheral activities.
