To Buzz or Not to Buzz? That is the Question
If renault is famous for its Voom, will Peugeot become famous for its Buzz? Maybe so, judging from the success of the recent pre-launch buzz campaign for the innovative Peugeot...
To buzz or not to buzz?
Tom Beaumont-Griffin, executive creative director at Sledge Ltd, and Andy Sutton, UK marketing director for Peugeot, describe the spring 2005 pre-launch buzz campaign for the innovative Peugeot 1007.
