Tropicana - How the Big Apple helped sell orange juice
Alex Huzzey, Julia Wood, Rachel Leaver, Maria Garcia, Les Binet and Sarah Carter
Tropicana's 2003-05 campaigns needed to achieve a number of goals, among which numbered reversing a decline in market share, building the brand and (especially) widening penetration.
| Agency: DDB London | Authors: Alex Huzzey, Julia Wood, Rachel Leaver, Maria Garcia, Les Binet and Sarah Carter |
Tropicana – How the Big Apple helped sell orange juice
In these days of “media neutral”, “consumer generated content”, “podcasts”, PVRs and the like,...
