VELUX Roof Windows - Seeing the Light

This paper shows how clever media thinking in the final year of Velux Roof Window’s “Toys” campaign enabled brand awareness to increase by 8% points, sales of windows to increase by 9% and sales of blinds by 16%.
Agency: The UnionAuthors: Stuart Bell, Charlotte Bond and Mark Reid

VELUX Roof Windows - Seeing the Light

INTRODUCTION

VELUX roof windows launched their “Toys” campaign in 2001 and subsequently won a Bronze award at the 2003 Advertising Effectiveness...