Velvet Toilet Tissue - Tough Sell in a Market Gone Goft

Campaign for Velvet toilet tissue. Describes problem faced by the brand in differentiating from major competitors (Andrex, Charmin) and retaining price premium for a low involvement product.
Agency: PublicisAuthor: David Howard

Velvet Toilet Tissue – Tough Sell in a Market Gone Soft

INTRODUCTION

This is not really a story about toilet tissue, rather it is about our relationship to the stuff, where it fits (as it were) into our world and...