Viewpoint – Response to Don Schultz’s Viewpoint ‘We can do better’

This piece is a response to Don Schultz's Viewpoint, 'We can do better' (IJMR 47,5), which criticised the research industry for focusing on tactical issues and offered a new solution as to how the industry could become more strategic.
  

Viewpoint

Jorge Garcia-GonzalezJGG Consulting, based in Argentina.

RESPONSE TO 'WE CAN DO BETTER' BY DON SCHULTZ

Yes, we can always do better, and do it faster. Professor Schultz ('We can do better', IJMR, 47, 6) states that the solution he presented...