Advertising during the COVID-19 recession

When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

During the 2008-2009 recession, I wrote an article, with my son, about how firms should advertise in in the previous century, which had estimated the cost and benefit of advertising in versus after a recession. Our conclusion was simple, clear, but counter-intuitive.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

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* 福布斯十大品牌