Burger King's human-focused, digitally-led marketing response to COVID-19

Burger King, the fast-food chain, is adapting its marketing to meet the emerging needs of consumers in the face of COVID-19.

Why it matters

The quick-service restaurant industry has been profoundly disrupted by COVID-19, and offers crucial insights regarding how brands can respond to the unfolding crisis.

Takeaways

  • With many stores limited to providing takeout and drive-thru options, a pivot towards digital is essential for brands in this space.

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