Financial services brands need to walk a tightrope of trust in the chaos of COVID-19

Wunderman Thompson’s David Atkins argues that financial services brands could be a large part of the solution amidst the COVID-19 upheaval, but the challenge of trust must first be met.

Why it matters

Financial services brands have some very specific challenges to address if they want to play a positive and active role during the COVID-19 pandemic and beyond. Marketers will need to focus on creating and maintaining trust, balancing risk, and assis