Holding on to long-term brand value during recessions

It is unprecedented for there to be an immediate recession, a stock market slump, supply and demand side contractions, an oil price collapse and massive unemployment simultaneously.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

Definitions

Brand value

Brand Finance defines brand value as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand Finance calculates brand values using the Royalty Relief approach – a brand valuation method compliant wit

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

我们与80%的世界最有价值的品牌*和76%的世界顶级代理商都有合作。

* 福布斯十大品牌