Need to know
- Data2Decisions and Thinkbox analysed 300 campaigns from 78 small brands – defined as businesses whose brand size is less than 1% of the market leaders – to understand the value of TV advertising.
- TV’s share of ad spend reflects overall budget. It will be lower when total spends are lower (c. 50% of a total advertising budget of £100k), rising up to 70% for brands that have an annual budget of around £1.5m.
