Using data to inform customer journey planning from a cultural perspective

Virginia Alvarez

Brands need to understand how cultural norms and nuances play into people’s purchasing decisions – an influencer of consumer behavior that has, until now, been largely overlooked by marketers.

Customer journeys in an omnichannel world

This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more

We are moving swiftly towards a data revolution, to a reality where data will not only help...

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