‘Vocal for local’ shines a light on laggard Indian brands

DDB Mudra’s Sonal Jhuj takes a deep dive into the barriers Indian brands face in trying to outpace multinational competitors.

This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more

On 12 May, Whatsapp, India’s most popular chat application (400mn users in 2019; Techcrunch) was abuzz with charts drawing a line between

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

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达莎·伯莱索
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* 福布斯十大品牌