Walking a tightrope between privacy and personalisation in China

China is gradually changing its attitude on data privacy after blatant data breaches, with the most recent high-profile scandal involving Chinese fintech company Samoyed Holding, accused of collecting mobile phone information without consent.

Data may be the new oil ruling the marketing world, but it is also the new oil spill.

In the past two years, we have seen a lot of changes in the data privacy field since the EU General Data Protection Regulation (GDPR) was enshrined in law, and China

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