Burger King: Pay Cut Whopper

Fast-food chain, Burger King, humanised the transactional nature of app orders to increase home delivery sales in the UAE.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Lead agency: Wunderman Thompson Dubai Contributing agencies: Asteroide Filmes, MediaCom, Canja do Bigode Market: United Arab Emirates Sector: Restaurants & Takeaways Media channels: Mobile & apps, Online video, Point-of-purchase, in-store, Sales promotion, Social media

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