Whiskas - cats know the difference

Whiskas needed some sleek brand communications to steer it back into growth mode. Its dry variant, Whiskas VitaBites, faced an onslaught of competitive launches, all backed by significant above-theline support and aggressive price discounting.

Cats know the difference

Category: FMCGAgency: Colenso BBDOAdvertiser: Whiskas

SUMMARY

Whiskas needed some sleek brand communications to steer it back into growth mode. Its dry variant, Whiskas VitaBites, faced an onslaught of competitive launches, all backed...