Will Google become a victim of its own success?

Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent familiar brand names going the same way as escalator, linoleum, and, even, sandwich.

Will Google become a victim of its own success?

Lee Curtis

What do the brands Google, Xerox and Jacuzzi have in common?

Well, for one, they are all successful brands etched on the consciousness of consumers across the globe. Xerox and Jacuzzi created the...