制胜中国:全球服装和时尚品牌的首要任务 Alice Scalco, Michael Straub, Jacob Wang and Daniel Zipser 根据麦肯锡零售实践报告,在经历了艰难的 2022 年之后,中国的服装和时尚行业可能会恢复两位数的增长,部分原因是中产阶级的崛起、快速的城市化进程和国际化城市的增加。 Local communities Using customer data E-commerce & mobile retail Omnichannel retail Clothing, apparel Luxury clothing & accessories Clothing & fashion retail Brand management Customer experience Global, multinational advertising Localisation of international work Managing across markets Greater China Behavioural research Strategy