Women of Class C. Same class, different realities? Some implications for marketing research

This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative application of results.

Women of Class C

Same Class, Different Realities

Katia de Freitas BenchimolAbril Media Group, Brazil

Andrea CostaAbril Media Group, Brazil

Nelsom MarangoniIBOPE Solution, Brazil


IBOPE Solution (the research company) and Editora Abril (the client)...