你应该知道：提高知名度的广告因素 Video Advertising Bureau 讨论营销人员应该使用的因素和 KPI，以便在客户旅程的每个阶段最好地评估其营销活动的交付和影响。 Awareness Recall & recognition Effectiveness studies Online video effectiveness Social media effectiveness TV & Connected TV effectiveness Ad lengths & formats Media research theories & ideas Channel planning, media mix selection Reach and frequency, recency Attention Strategy
