Product categories

WARC has collaborated with Nielsen to bring clients advertising expenditure data across 19 product categories in a number of key markets. These data have been harmonised to align with the existing media data published on WARC, as such they are net of discounts, include agency commission and exclude production costs.

Starting at the micro level, WARC has regrouped product categories into major sectors to align with its existing taxonomy. A full list of the products included in each sector can be found here (.xlsx).

Data cover display media only, and exclude classified, paid search and other non-display formats. The data cover newspapers, magazines, TV, radio, OOH, cinema and online display (including video and social media), though coverage varies by market. Data run from 2013 and forecasts are provided two years ahead.




New Zealand

Updated 15th July 2021