Methodology

The HAVE methodology

For over four decades, we have Harmonised, Aggregated, Verified and Evaluated data from more than 100 partners to provide objective and reliable information to the world’s largest agencies, brands, media owners and academic institutions.

Harmonise

We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality.

Aggregate

We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies.

Verify

We verify all data with the source prior to publication and offer detailed supporting documentation for each figure.

Evaluate

We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics.