State of the Industry: Mobile Marketing

WARC, on behalf of the Mobile Marketing Association, conducts an annual survey of mobile marketing professionals in over 50 countries to assess how advertisers and agencies are using, and planning to use, mobile as a tool for advertising.

Bespoke summaries of the findings can be read by region or key market.

Latest reports

October 2021

October 2021

October 2021

September 2021

June 2021

August 2020

November 2016

November 2016