WARC Awards for Effectiveness: 2021 Brand Purpose Judges
Chair of Judges
VP Marketing, Dirt Is Good, Unilever
Tati has worked in a wide range of Marketing and Consumer Insights roles, for both Home and Personal Care, in Latin America and India. Currently based in London, she leads the Dirt For Good equity, design, and innovation programme across the world for one of Unilever’s most purposeful brands and its largest Home Care business.
Global Planning Partner, adam&eveDDB
Heather is at Adam&EveDDB. There she oversees the strategy for some of the biggest clients, e.g. The National Lottery in UK and the global E.ON business for DDB Germany. Over the last two decades she has worked at the highest commercial level to identify opportunity and inspire creativity to solve business problems. Previously she led strategy for Unilever at Ogilvy Worldwide.
Director, Walnut Unlimited
Prior to Walnut, Cristina was Global Head of Neuroscience at TNS since 2009, where she was responsible for pioneering the application of neuroscientific insights and methods into traditional research. With over eleven years’ experience in advertising agencies, including the position of Strategic Planner at McCann Erickson, Cristina also holds a degree in Sociology and a Ph.D. in Communication.
Planner, Forsman & Bodenfors
During her 10 years as a planner, Julia has created impactful strategies for some of the biggest brands. As a member of Forsman & Bodenfors’ leadership team, she is a key player in developing the agency’s offer and positioning. She’s been named the second most awarded strategist, globally, by the World Creative Rankings and has received over 130 international awards.
Amira Bustamante Blancarte
Marketing Manager, Play Business
With expertise in experiential, content and digital marketing, Amira is an award-winning strategist, creative planner and editor. As former Head of Digital & Corporate Communications at ACHE, she coordinated the agency's award entries and helped cement it as one of Mexico’s most creative and effective independent shops. Now, she leads a multi-disciplinary Marketing team at one of Mexico's most disruptive crowdfunding platforms.
Head of Strategy, Digitas
David heads up the strategy department of Digitas Chicago – winner of the 2017 WARC Brand Purpose Grand Prix, and Cannes Lions Data Grand Prix, with Whirlpool’s Care Counts initiative. In a career that’s moved him from London to Sydney, and now Chicago, he’s worked with many clients to infuse purpose into meaningful brand stories and communications platforms.
Managing Director of Purpose & Impact, Zeno Group
As Managing Director of Zeno Group’s Purpose & Impact practice, Alison DaSilva works across global offices to create strategies and breakthrough campaigns that help clients authentically integrate Purpose efforts to drive business, brand and societal impact. Her 25 years of experience span Purpose positioning, corporate responsibility, social impact, employee engagement, stakeholder engagement and integrated marketing communications.
Brand, Content & Creative Consultant
Samya has played a leadership role for over a decade at creative studios famous for strategic thinking and creative excellence. In 2015, he established and headed Airbnb's Asia Pacific creative department. As Regional Creative Director, Samya spearheaded the company's strategic development in collaboration with the global leadership team and led a diverse pool of local and international talent. His work has been recognised at prestigious awards shows around the world, including a WARC Brand Purpose Grand Prix in 2020.
Managing Director, VMLY&R EMEA
Ann drives VMLY&R EMEA’s regional approach to clients, growth and operations. Before this, Ann worked in client operations across many WPP and VMLY&R’s global clients. She is certified by the Project Management Institute for Agile practices and has a green belt in Lean Six Sigma — a business methodology focused on maximising efficiencies and improving the performance of agency operations.
Strategy Director, PS21
Sergio leads the strategy team at PS21, working to ensure all the work that comes out of its different divisions is connected, effective and culturally relevant. In just two years, his leadership has helped PS21 become one of the hottest independent agencies in Spain, being recognised in creative and effectiveness festivals including Cannes Lions, Eurobest, WARC Awards and the Effies.
John started his communications strategy career at JWT and then BMP-DDB, where he won the IPA Effectiveness Grand Prix. He subsequently became co-founder and head of strategy at London creative hot shop St Luke's (Harvard Business Review, Fast Company Magazine, Campaign Agency of the Year). Since then John has advised clients on brands, marketing, sustainability, behaviour change, strategy and innovation.
Chief Client Officer, Creature; Co-Director, Reset Sessions
Hanisha is independent creative agency Creature's Chief Client Officer and most recently Co-Director of Reset Sessions helping the businesses we want to exist with their internal and external brand build back better through the pandemic. Former Managing Director at GOOD Agency, she supports people and businesses that want to genuinely make the world a better place.
Laura boasts a 25-year career in independent digital pure-players and large integrated ad agencies, where she has driven a culture of creativity and innovation. She is regarded as a catalyst for growth and has been named Working Mother of the Year by SheRunsIt, Campaign US Female Frontier honoree and Creativepool’s Top 100 Influencer of the Year 2020.
Director, Brand and Social Purpose, EMEA, Edelman
Over the past 15 years, Mark has worked across brand strategy and sustainability innovation, to help global companies define and deliver their purpose. Previously, he was Head of Sustainability Marketing and Propositions at O2 and Head of International Marketing and Communications for (RED), helping to raise over $300m for the Global Fund to fight HIV and AIDS in Africa.
Executive Creative Director, BBDO Pakistan
Hira’s vision to build the future of creativity by waging war on mediocrity has won her more than 200 International Advertising Awards. She uses the power of advertising to impact social change in Pakistan and has been named as one of Adage’s 40 under 40 and #21 most awarded creative director by The Drum's World Creative Rankings in 2020.
CEO, Omnichannel Retail and Brand, McKinsey
Former managing director of John Lewis, Paula Nickolds is an omnichannel retail leader who ran one of one of the UK’s favourite brands, recognised for outstanding customer service, advanced digital capability and decade-defining advertising campaigns. Having worked for the Partnership for 25 years and now advising global businesses, Paula is passionate about brands, customers and purpose-driven organisations and causes.
Global Head of Brand Activation, BNY Mellon
Bob has spent his career driving marketing innovation at global iconic companies. He has a great passion for transforming brands, leading high performance teams and delivering strong business results. Bob is the Global Head of Brand Activation at BNY Mellon. Prior to BNY Mellon, Bob was EVP, Brand Strategist at PIMCO and Managing Director, Head of Global Marketing at Citi.
Brand Planning & Engagement Leader, Pernod Ricard
Pascal started out in different positions on consumer trends, strategic planning, media and market insights for Pernod Ricard and at Nielsen. He is passionate about understanding what motivates people. At Pernod Ricard his mission is to create brands with a strong purpose, activate that purpose creatively so it cuts through, and deliver communications assets efficiently across all global markets.
Founder & Head of Innovation, Doconomy
Johan is a Swedish creative director and entrepreneur with 25+ years of experience working in the advertising industry. Since 2014, he has his shifted focus towards purpose-driven service design and innovation. His work builds on exploring opptunities at the intersection of design, technology, and business, generating tangible solutions and bottom line results. In 2018 he co-founded Doconomy.
Global Chief Strategy Officer, McCann Worldgroup EMEA
A true globalist and an award-winning strategist with more than 20 years of industry experience, Harjot has lived in six countries across three continents, working for some of the most famous brands and agencies in the world in senior, regional and global strategy leadership roles. He joined McCann in 2011 in New York and moved to London in 2015.
Head of Strategy, The Idea Shed
Eryl has been a strategist in large multinational creative agencies, brands as well as digital agencies. With nearly 20 years of experience, Eryl is passionate about helping people work to their full potential, and is focused on learning while teaching whilst pushing the remit of strategy with clients of The Idea Shed.