WARC Awards for Effectiveness: 2021 Business-to-Business Judges

Corinne Sklar

Chair of Judges
Global Chief Marketing Officer, IBM iX
Corinne leads marketing strategy, brand, demand generation, digital marketing, and partner marketing with key strategic partners like Salesforce, Apple, Adobe and SAP CX across 60 IBM studios worldwide. From 2006 to 2017, Corinne was a founding executive member and CMO of Bluewolf, the leading salesforce consultancy that was acquired by IBM in 2017.

Corinne Sklar

Zora Artis

CEO, Artis Advisory & Director, APAC Region, IABC
Zora is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021. She has almost three decades in business, marketing, communication, advertising, and branding, and has worked with a breadth of organisations.

Zora Artis

Ran Avrahamy

Chief Marketing Officer, Appsflyer
Managing a complicated relationship with mobile as an (too) early adopter, Ran loves being an entrepreneur, but hates that word. Now Ran is CMO at AppsFlyer, a leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran co-founded Scringo, empowering native apps with social and communication capabilities, and worked in various marketing and business development roles helping startups grow.

Ran Avrahamy

Gonzalo Brujo

Global President, Interbrand
Gonzalo leads the regional corporate group, spearheading the growth agenda and supporting its marketing and consulting efforts. He is a trusted partner of a diverse array of companies, multinationals and public institutions, managing projects across every aspect of branding, marketing and communication. Before joining Interbrand, Gonzalo was Managing Director for Futurebrand and Executive Vice-President and Director of Green Team Advertising New York.

Gonzalo Brujo

Fran Cassidy

Owner, Founder, Cassidy Media Partnership
Fran has had more than 25 years’ experience in the marketing sector, in agencies, as a client, and as a media owner. For 12 years, she was Marketing Director of Carlton Television. She has also been Head of Marketing for major outdoor and cinema advertising companies. She now leads Cassidy Media Partnership across Europe the US, Asia and LatAm.

Fran Cassidy

Rohan Chandhok

Director Marketing, JAPAC, SaaS, Oracle Cloud
A media entrepreneur turned enterprise marketer, Rohan currently leads marketing for Oracle’s Customer Experience SaaS business across JAPAC and is an active proponent of the value Adtech and Martech bring to marketing. A strong understanding of marketing as a strategy and a function, coupled with P/L responsibility in the past has helped Rohan find opportunities in everyday challenges.

Rohan Chandhok

Dubose Cole

Director of Strategy, Vayner Media
DuBose is a strategist with a varied background across creative & media agencies. Leading London strategy, DuBose ensures everything has culture, attention & empathy at its core - to create different and effective strategy. His current and previous client base includes Shell, LG, RBS, Volvo, AMEX, BP and Samsung at agencies including JWT, Cheil & Mindshare.

Dubose Cole

Kate Cox

CEO, Bray Leino
Kate steers the creative communications agency Bray Leino, who consistently rank among the top B2B agencies in UK. Kate leads a diverse team of specialists who focus on one aim: to drive brand and business success, which has resulted in an incredible client retention rate for some of the worlds B2B Superbrands.

Kate Cox

Jorrit DeVries

Global Category Development Officer, Tech & Telco Vertical, Spotify
Jorrit ensures strategy for Spotify’s tech/telco vertical is ahead of the curve. Ultimately enabling clients to maximize business and brand-building potential. Before joining Spotify, he built and led the Financial Services vertical for Samsungs Mobile. Prior to Samsung, Jorrit spent over a decade with Vodafone where he held senior positions in the Netherlands, at Vodafone Global Enterprise and Vodafone Americas.

Jorrit DeVries

Mandy Dhaliwal

Chief Marketing Officer, Dell Boomi
Mandy brings to Boomi more than two decades of experience in driving growth and innovation strategies across the cloud and software markets. During her career, Mandy has held senior leadership positions at venture-backed startups and public corporations. Prior to joining Boomi, she served as Fugue’s CMO and played an integral role in launching the company and driving market traction.

Mandy Dhaliwal

Liz Donaldson

Global Business Lead, PHD
Liz has a passion for delivering real business results, driving marketing and digital transformation and simplifying complexity. She seeks to improve the delivery of PHD’s service to clients through a mix of structural and business change management, client relationship management, strong strategic direction and by building strong staff motivation and loyalty amongst her staff.

Liz Donaldson

Jose Gorbea

Head of Brands, Agencies and Sustainability Innovation, HP
Jose joined HP in 2017 and is a passionate keynote speaker and marketing thought leader. He has expertise across the marketing mix having built a strong track record of revitalizing brands. For nearly 20 years he has led the marketing strategy of well-established brands across numerous geographies globally. In his last role at Mondelez, he was Head of Marketing & Digital Operations for Europe.

Jose Gorbea

Ty Heath

Director, Market Engagement, The B2B Institute at LinkedIn
Ty is former President of LinkedIn's Black Inclusion Group (BIG) and Co-Founder of TransformHER. Ty is passionate about connecting people with information needed to make intelligent decisions, scaling educational content to help marketers be more productive and successful with a bit of humor. Ty teaches B2B marketing as well as leadership, diversity and inclusion.

Ty Heath

Melissa Lapp

Senior Director, Brand Marketing, Comcast
Melissa drives brand strategy and communications at Comcast Business. Prior to her current role, Melissa worked in communications at American Express on key initiatives including Small Business Saturday, Shop Small, and American Express OPEN. Melissa is a graduate of Boston University and started her career in account management at Grey and Arnold Worldwide.

Melissa Lapp

Doug Marshall

Managing Director, Achieve B2B Marketing
Doug Marshall leads Achieve B2B Marketing, a consultancy helping businesses in the learning and information space to grow. Previously, Doug was Group Head of Marketing at Wilmington plc, a leading provider of professional training and information services. Doug has held a number of commercial leadership roles in B2B companies undergoing digital transformation.

Doug Marshall

Sarin Nair

Head, Marketing Communications, DHL Express
Sarin has more than 15 years of experience in various business functions including Sales, Product development and Marketing. At DHL he is responsible for driving marketing effectiveness across investments in brand, performance marketing, partnerships and sponsorships.

Sarin Nair

Drew Neisser

CEO, Renegade
Drew is the founder of Renegade, the savvy B2B marketing agency that’s been helping CMOs cut through since 1996. In 2020, Drew also started CMO Huddles, a peer-to-peer advisory service for elite B2B marketers. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs cut through and told the stories of 400+ marketers through his podcast, AdAge column and books.

Drew Neisser

Brent Nelsen

Chief Strategy Officer, Leo Burnett
Brent in his own words is powered by “culture, caffeine and creativity in all its forms.” Under his strategic leadership, love for instigation and inspiration, his efforts have been recognized globally and nationally, winning at virtually every strategy and creative awards show, including the IPAs, Effies, Ogilvys, Chiats, D&ADs, London International Advertising Awards and Cannes to name a few.

Brent Nelsen

Cara O'Nions

Brand and Marketing Director, Octopus
With over 25 years of experience, Cara is a seasoned marketing and communications expert with a passion for transforming and optimising global B2B and B2C businesses in the financial services, payments and fintech space. Working with brands such as Morgan Stanley, WorldPay (now FIS), Mastercard and Bottomline Technologies, Cara devises commercially successful marketing strategies that deliver against ambitious growth objectives.

Cara O'Nions

Jon Stona

Head of Marketing, Asia-Pacific, Stripe
Jon leads Stripe’s Marketing efforts across APAC, helping businesses of every shape and size manage payments and grow their businesses online. Prior to Stripe, Jon spent nearly a decade at Google, leading regional Marketing for several products including Android, Google Play, Google Chrome, and Google Pay. He’s also worked closely with SMBs across APAC, to help them get online and generate demand.

Jon Stona

Antonia Wade

Chief Marketing Officer, Capita
In her role, Antonia has transformed Capita’s marketing function and in 2020 drove £5.6bn pipeline as well as launching a new brand platform and web platform. Previously she led the global transformation of marketing at Thomson Reuters, turning it from a loss-making function into a multi-award winning, productive team. Before that she was at Accenture leading marketing for their global operations business.

Antonia Wade

Sam Williams Thomas

Head of B2B, Ogilvy UK
Sam has built a career in Customer Engagement working with Ogilvy in the UK and US. He was CEO of the CE division (formerly OgilvyOne UK) for 5 years and now leads the Ogilvy UK Business to Business practice as a growing specialism – delivering top notch strategic and creative solutions for a wide range of global and local clients.

Sam Williams Thomas

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