WARC Awards for Effectiveness: 2022 Instant Impact Judges
Zena Srivatsa Arnold
Chair of Judges
Chief Digital & Marketing Officer, Kimberly-Clark
Zena is an accomplished executive across CPG and Technology marketing and general management. She recently joined Kimberly-Clark, leading the company’s global marketing teams and driving initiatives to accelerate digital transformation. She was previously at Google, where she was most recently in Business and Operations leadership roles running the US Chromebooks organization and subsequently starting a Global Growth team.
Executive Vice President, Group Strategy Director, McCann Worldgroup
Craig has led global strategy for McCann Worldgroup’s engagement with The Coca-Cola Company for the last decade. He’s responsible for driving strategic excellence in more than 50 countries and leads development of strategy for major initiatives across the entire KO portfolio. He also leads the Global and North America marketing effectiveness practice for Worldgroup, winning Most Creatively Effective Network of the Year honors for the last three years.
Chief Strategy Officer & Director, India and MENA Region, Tonic Worldwide
With a master’s degree in Business Management, Unmisha has over 20 years of experience in developing Integrated brand campaigns. With a passion for consumer insight mining and strategy, Unmisha has led brands like Ponds (HUL), Bajaj Electricals, Tata Sky and Kotak Investment Advisors Ltd. At Tonic Worldwide, Unmisha leads Business Development, Strategic Planning and key client relationships along with spearheading new markets and global expansion.
Associate Digital Planning Director, Head of E-Commerce & Performance, TBWA\Thailand
With 10 years of extensive experience in digital strategy, social & platform strategy and communication campaigns, Tanyalux’s experience spans all major industries, from brands in FMCG, automobile, food and tech companies. Tanyalux also has certifications from Google and Facebook for media strategy development and campaign optimisation by Google analytic tools.
Chief Marketing Officer, Confused.com
Sam’s 20+ year marketing career has given him a wealth of experience heading up customer acquisition, retention and loyalty strategies for major tech, finance and motoring brands. Prior to joining Confused.com, Sam delivered profitable marketing and business transformation initiatives for motoring and tech giants such as RAC, Microsoft, AA and HSBC. These roles spanned an equal balance of both Blue Chip public and private equity ownership.
Business, Digital and Marketing Director, Bright Company
Kiera has 17 years of experience in digital, marketing, communications, advertising and business strategy, working over 150 brands both agency and client-side, with nine years’ experience living and working in the Middle East. She’s worked with organisations including Abu Dhabi Government, Australian Government, Jaguar Land Rover, Tencent, TikTok and Nestlé. She is also an Adjunct Lecturer in Innovation and Project Manager.
Joint Chief Strategy Officer, BBH
Liverpool born, bred and proud, Gregor joined BBH at the end of 2015 as a Strategy Director on Tesco. From here Gregor took on challenges posed by Barclays, Ladbrokes Coral and Western Union before being promoted to joint Chief Strategy Officer in June 2020. Under Gregor’s leadership, BBH is currently the reigning IPA Effectiveness Agency of the Year, a title it has held for the last four years.
Executive Creative Director Europe, Virtue
Currently Virtue Europe’s executive creative director, Shirin is passionate about ideas that shape culture or evolve the way we connect with brands and each other. For 25 years, she's helped transform and build brands at creative agencies, social platforms, start-ups and publishers in New York, London, Sydney and Washington DC. She created Smirnoff's first-ever global campaign that ran in 50 countries and helped launch LADbible's in-house creative agency Joyride.
CEO, VMLY&R Commerce
Nick heads the regional network of VMLY&R Commerce offices from the hub in Dubai. He was the founding leader for Geometry Middle East and North Africa, overseeing the migration of OgilvyAction and launch in 2013. Having worked with WPP and the Ogilvy group in London and Dubai for over 15 years, he has seen rapid progression to become one of the youngest leaders in the Global network.
Chief Strategy Officer, DNA
Christine leads an integrated team across brand, connections and data strategy disciplines. She has worked on a range of brands, earning both Effies and creative awards along the way. At DNA, Christine developed a proprietary brand connection measurement tool called LoveMap™, created in partnership with Mark Forehand, Marketing Chair of University of Washington’s Foster School of Business.
Chief Strategy Officer, Publicis Italy
Born in Berlin, Bela started his career in advertising as an account manager before moving into strategy. His strength is to build global brand platforms that help clients achieve their goals. He joined Publicis Italy in 2011 and helped transform it into the world’s #2 most creative agency. Bela is currently CSO for Publicis/LePub and Global Brand Strategy Lead for Barilla, Bottega Veneta, Diesel, Coca-Cola, Heineken and Voltaren at Publicis Groupe.
Brand & Advertising Manager, Cnergyico Pk Limited (Byco Petroleum Pakistan Limited)
Kamran is a storyteller, communicator and marketer at heart with over a decade of experience in all formats of marketing communications and advertising. He's currently working as a Brand & Advertising Manager at Cnergyico Pk Limited. Kamran loves being in the business of brands and translates business goals into innovative and well-structured marketing campaigns that delight the target audience and achieve business objectives.