WARC Awards for Effectiveness: 2021 Jury Chairs
Jury Chair for Instant Impact
CMO, Asia, The Kraft Heinz Company
Dhiren oversees a $1.2bn brand portfolio, and the consumer insights, media and activation for China, Indonesia, India, Thailand, Malaysia and Singapore, among other markets. Dhiren joined Kraft Heinz in 2016 as CMO for Indonesia. Before that, he worked at Unilever as a Global Brand Manager for Vaseline Men. This followed stints as a strategic planner, his last role being McCann Mumbai’s Head of Planning.
Jury Chair for Collaboration & Culture
Global Chief Marketing Officer, VICE Media Group
Nadja joined VICE Media Group in this newly-created global position in 2020. Prior to that, she was Executive Partner for Ogilvy & Mather Worldwide where she was responsible for leading the brand transformation for Dove at Unilever. She also led brand work for American Express, LG Electronics, IKEA North America, Coca-Cola, Siemens, and Safaricom/Vodafone.
Jury Chair for Brand Purpose
Vice President, Marketing, Dirt For Good, Unilever
Tati is Vice President of Marketing for one of Unilever’s most purposeful brands and the largest Home Care business – Dirt For Good (Persil in the UK, OMO in Brazil and China, among others). She has worked in a wide range of Marketing and Consumer Insights roles, for both Home and Personal Care, in Latin America and India. Currently based in London, she leads the Dirt For Good equity, design, and innovation programme across the world.
Jury Chair for Business-to-Business
Global Chief Marketing Officer, IBM iX
Corinne leads marketing strategy, brand, demand generation, digital marketing and partner marketing with the likes of Salesforce, Apple and, Adobe across 60 IBM studios worldwide. With 10,000 business designers, Corinne leverages the legacy of IBM in design and technology innovation to define a new category of business services that leads with experience design, data and AI-led digital transformation. Prior to IBM iX, she was CMO of salesforce consultancy Bluewolf, acquired by IBM in 2017.
Jury Chair for Sustained Growth
Chief Marketing Officer, IAG
Brent has been in the advertising business for 20 years in Australia, New Zealand and the US. He was CEO of Saatchi & Saatchi New York and ran Colenso BBDO which was named NZ Agency of the Decade. IAG is the Australian insurance giant with leading brands including NRMA and CGU.
Jury Chair for Customer Experience
SVP, Head of Global Marketing & Communications, Peloton
At Peloton, the world's largest interactive fitness platform, Dara sets the strategy and goals to build the brand and drive the company's growth and international expansion. She also oversees brand and strategic marketing, consumer insights and strategy, communications, and creative. A veteran CMO, Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures.