Global Ad Trends
A series of reports that summarise the latest research from WARC's Data platform.
Latest report: Ad Investment 2021/22
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next.
Key findings include: Global advertising spend is expected to rise 12.6% during 2021 as a whole, growth in the second quarter was driven by online formats and all consumer-facing product sectors are expected to increase advertising spend this year.
COVID-19 One Year On
Focuses on the long-term changes and opportunities in advertising and consumption.
Next Gen TV
Summarises the latest research from WARC's Data platform, with a focus on next generation TV.
State of The Industry 2020/21
Focuses on advertising investment, media consumption and cost inflation this year and next.
The pivot to e-commerce
Focuses on how brands are shifting ad budgets to drive online sales.
Ad opportunities in gaming
Focuses on the application of advertising in mobile gaming, streaming and e-sports.
The impact of COVID-19 on ad investment
Focuses on the impact of COVID-19 on advertising investment.
FMCG and COVID-19
Focuses on FMCG & COVID-19.
Head of Data Content