Global Ad Trends

Get closer to market movements with our exclusive reporting series, drawing from the latest thinking and corroborated insights from the global advertising industry.

The Investment Gap

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption.

Key findings include: Spend on TV and social media is highly inflated in relation to daily consumption, while audio formats appear to be heavily undervalued by advertisers.

Previous reports

Ad Investment 2021/22

Focuses on advertising investment by market, media, format and product category this year and next.

COVID-19 One Year On

Focuses on the long-term changes and opportunities in advertising and consumption.

Next Gen TV

Summarises the latest research from WARC's Data platform, with a focus on next generation TV.

State of The Industry 2020/21

Focuses on advertising investment, media consumption and cost inflation this year and next.

The pivot to e-commerce

Focuses on how brands are shifting ad budgets to drive online sales.

Ad opportunities in gaming

Focuses on the application of advertising in mobile gaming, streaming and e-sports.

The impact of COVID-19 on ad investment

Focuses on the impact of COVID-19 on advertising investment.


Focuses on FMCG & COVID-19.

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Global Ad Trends is just one in a series of reports available to WARC Data clients.