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08 七月 2020 The growth of livestreaming in China is entering a third phase, with a range of traditional sectors adopting it as an effective marketing channel, a new report says.
News
08 七月 2020 Figures from Disney Plus show how the content business does indeed continue to be about content, as the post-mortem continues on the ailing Quibi.
News
08 七月 2020 Executives from L’Oréal and IKEA are among the judging panel for the Effective Channel Integration category for the WARC Media Awards 2020, a case study competition examines the insight, strategy and analytics that power effective media investment.
News
08 七月 2020 The most effective advertising is based on emotions but advertisers can also refine their efforts further to boost awareness and recall – and the peak-end rule applies not just to video ads, as a recent study shows, but to the wider consumer ...
News
08 七月 2020 Brands and agencies need to tackle anti-Black prejudice in the casting process for ads, and so address a widespread problem that demands a new approach throughout the creative supply chain.
News
08 七月 2020 NASCAR, the auto-racing series, is likely to witness numerous benefits as a brand from its decision to ban the Confederate flag at events and boost its inclusivity efforts, according to a new study.
News
07 七月 2020 More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.
News
07 七月 2020 With the strange economic shock unleashed by Covid-19 now starting to materialise, the fortunes of some companies operating in Japan, show how e-commerce is adapting to fill a void left by physical retail.
Opinion
07 七月 2020 E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June.
Opinion
07 七月 2020 Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
News
07 七月 2020 With its acquisition of Mirror, the sportswear company, Lululemon reflects the influence of direct connections with consumers on what the sports market now is, as fitness cements its place in the home.
Opinion
07 七月 2020 During June, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.4 point rise.
News
07 七月 2020 Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.
News
07 七月 2020 India’s kirana stores have been successfully turning to digital processes to help in all aspects of their business during the coronavirus pandemic and millions of them are looking to see how they can continue to drive this forward in the future.
Opinion
07 七月 2020 To say that COVID-19 has completely changed business-as-usual in 2020 almost seems trite at this point.
Opinion
07 七月 2020 Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
News
06 七月 2020 The coronavirus pandemic is forcing a reappraisal of much of the technology we use in public spaces and is also accelerating automation efforts in logistics and the supply chain; a recent report predicts the market for next-generation logistics ...
Opinion
06 七月 2020 The way we trade attention in the form of digital media in a murky market has led to a deep misunderstanding of this complex area, argues Faris Yakob - but some thinkers are advocating for alternatives.
News
06 七月 2020 Government slogans such as ‘Make in India’ and ‘Vocal for local’ appeal to patriotic sentiments, but brands ought rather to be focused on telling stories and adding to people’s lives, says an agency figure.
06 七月 2020 We’ve all heard that the big weekly shop is back. People are shopping less frequently but spending significantly more when they do.
News
06 七月 2020 Location shoots and large budgets may be on pause as a result of COVID-19 and the oncoming recession, but Vox Media has shown how, with careful planning and a creative use of animation, it is still possible for publishers to create high-quality ...
06 七月 2020 The virtual world doesn’t isolate people; instead, it gives game players a new, diverse community to engage with, argues Anzu’s Itamar Benedy.
News
06 七月 2020 Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
News
06 七月 2020 American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...
Opinion
03 七月 2020 What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.