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News
2020/9/25 The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia. Instead, new socio-economic and behavioural patterns are shaping the future state of the industry, according to a study by Nielsen.
2020/9/25 An international presence allows brands not only to broaden their footprint into fast-growing markets, but also protect against the impact of an economic slowdown at home - Graham Staplehurst explores the results of new Kantar research into the brands that have succeeded and those that have not.
News
2020/9/25 After a huge fall off in road traffic during India’s lockdown, new data suggests travel times are rapidly approaching normal once more, and are “close to peak time”, so making the case for OOH advertising.
News
2020/9/25 Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.
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2020/9/25 Advertising is particularly effective in pharma categories where pricing is shaped by a “leader” and a “follower” brand dynamic, according to a study in the Journal of Advertising Research (JAR).
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2020/9/25 Media owners must find a sweet spot in the balance between reader and advertiser revenue to be able to absorb market shocks and Bloomberg Media believes it is getting closer to that optimal business model.
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2020/9/25 COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond the simple elimination of pain points to build differentiation and delight.
2020/9/25 Brands should be concerned with a potential reduction in opportunities to align themselves with culturally-relevant content, writes James Shoreland.
2020/9/25 New research by WARC Data shows that brands have invested more money in e-commerce platforms and less in conventional media in the months following the COVID-19 outbreak.
Opinion
2020/9/24 In June, WARC delved into some of the new trends  which were defining the early stages of the COVID-19 response from brands.
News
2020/9/24 Brands will spend $58.5bn on e-commerce advertising this year in response to the boom in online shopping, according to the latest Global Advertising Trends report from WARC Data.
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2020/9/24 Daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes, a new study finds.
Opinion
2020/9/24 There's a growing acceptance that the digital advertising industry needs to change, but how? Damon Reeve looks to the Fair Trade movement as an example of how things could develop.
Opinion
2020/9/24 WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
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2020/9/24 Amazon, the e-commerce and now advertising juggernaut, has been found limiting competitors’ ability to buy ads, in revelations that add to growing pressure on the company over alleged anti-competitive behaviour.
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2020/9/24 Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.
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2020/9/24 A new study reveals serious public concerns about the spread of misinformation and its impact on trust between consumers and brands – it even suggests that European consumers have wrongly spent billions of euros and pounds on products and services ...
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2020/9/23 Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve.
News
2020/9/22 The right key performance indicators (KPIs) can give an early warning on performance and can help cut through the complex world of marketing, say Paul Dyson and Katherine Munford.
Opinion
2020/9/22 For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
News
2020/9/16 Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19.
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2020/9/16 Emerging platforms are creating new dynamics in the way people interact with and influence each other, and consume and distribute content, consequently impacting how brands should approach online communities.
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2020/9/16 Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.9 Super Shopping Day and even forming part of government policy in China; with Amazon and Facebook also exploring livestream shopping opportunities, brands ...
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2020/9/16 OOH has been one of the hardest-hit channels during lockdowns but anecdotal evidence suggests that, as these ease and people begin to move about again, brands in Southeast Asia are looking to integrate audience-driven mobile and OOH campaigns.
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2020/9/16 Sales of smartphones by value were down 20% during the first seven months of the year in Asia Pacific, the latest data shows.