Spotlight: Brazil





About this series

The WARC Spotlight Brazil series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest spotlight: A close look at LATAM's largest market

Examines several of the major trends that are facing brands in Brazil. Deep-dive into:

  • Progress, optimism and reinvention
  • The “Big Brother Brazil” phenomenon
  • Purpose-driven strategies
  • Aligning business and societal goals

Read the full introduction