Spotlight: China





About this series

The WARC Spotlight China series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest spotlight: From omnichannel to omnipresence

Shows how brands can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Deep-dive into:

  • Leveraging WeChat Mini Programs
  • O2O ecosystems and integration
  • 'New retail' in fashion and luxury

Consumer sentiment analysis

This report analyses data from ongoing surveys of Chinese consumers, provided by GWI.

Read the data report

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