Spotlight: India





About this series

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest spotlight: E-commerce 2.0

How to capitalise on a crisis and leapfrog to the next level. Deep-dive into:


  • Doing right in e-commerce
  • Delivering human experiences
  • Customer advocacy
  • Addressing needs, not just convenience

Consumer sentiment analysis

This report analyses data from ongoing surveys of Indian consumers, provided by GWI.


More spotlights

Brand activism

Brand activism

February 2021
Taking a stand in India

Global vs. local brands

Local vs. global brands

July 2020
Embracing local in India

Rural Marketing

Rural marketing

December 2019
Redefining rural marketing in India

Marketer's Toolkit 2021

Digital payments

October 2019
India’s digital payments future