Spotlight: Southeast Asia
About this series
The WARC Spotlight Southeast Asia series tackles a timely industry topic, drawing perspectives from six key markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines). It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.
Latest Spotlight: Dark social
How can brands work better with the dark side of social? Deep-dive into:
- Respecting consumer desires for privacy
- Creating private communities and working with micro- and nano-influencers
- Dark social as a potential conversion driver of sales
Author Nick Pan
Author Jasmine Wong
Author Kiron Kesav
Author Elki Hendria
Authors RJ Paculan and Jean Arboleda
Consumer sentiment analysis
This report analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.