Spotlight: Southeast Asia

About this series

The WARC Spotlight Southeast Asia series tackles a timely industry topic, drawing perspectives from six key markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines). It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest spotlight: Social commerce

Looks at the social commerce opportunity in Southeast Asia and what’s next for brands that want to take the conversation with consumers further. Deep-dive into:

  • Social media as a battleground for purchasing opportunities
  • Culture and community at the heart of any strategy
  • The desire for more personalised and engaging experiences

Read the full introduction

Consumer sentiment analysis

This report analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

Read the data report

More spotlights

Mobile gaming

Mobile gaming

July 2021
How marketers can level up their strategy for mobile games

Dark social

Dark social

May 2021
Working with the dark side of social


Brand partnerships

March 2021
Changing playing fields after COVID-19


Philippines: Marketing to community

November 2020
Building connections with new tribes

Rural Marketing

Thailand: Domestic marketing

September 2020
Resetting marketing strategy in Thailand


Indonesia: Digital youth

April 2020
Building brand loyalty with the diverse youth