Spotlight: Southeast Asia

About this series

The WARC Spotlight Southeast Asia series tackles a timely industry topic, drawing perspectives from six key markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines). It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest Spotlight: Dark social

How can brands work better with the dark side of social? Deep-dive into:

  • Respecting consumer desires for privacy
  • Creating private communities and working with micro- and nano-influencers
  • Dark social as a potential conversion driver of sales

Consumer sentiment analysis

This report analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

More spotlights


Brand partnerships

March 2021
Changing playing fields after COVID-19


Philippines: Marketing to community

November 2020
Building connections with new tribes

Rural Marketing

Thailand: Domestic marketing

September 2020
Resetting marketing strategy in Thailand


Indonesia: Digital youth

April 2020
Building brand loyalty with the diverse youth