Spotlight: Southeast Asia
About this series
The WARC Spotlight Southeast Asia series tackles a timely industry topic, drawing perspectives from six key markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines). It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.
Latest spotlight: Brand partnerships
How has COVID-19 changed the playing field for brand partnerships? Deep-dive into:
- Brand discovery remaining a fragmented process
- Taking an open and long-term approach
- How brands can do more with partnerships
Author Maita Consulta
Author Junk Desk
Author Siyoree Thaitrakulpanich
Author Nguyễn Thuỵ Anh (Mic)
Author Imperia Oktabrinda
Consumer sentiment analysis
This report analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI and covering brand discovery, touching on brand interactions and brand research, and potentially feeding into strategies for brand partnerships.